Pharmaceutical Marketing Translations are tricky to do. Language Direct has a team of professionals who can do any type of translation or interpreting service.
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Production and manufacturing of medicines, vitamins and other health solutions is an important industry in the global market. Hospitals, government institutions and organisations, as well as individuals and families rely on medication everyday.
With very competitive rivals in the business around, pharmaceutical companies know that expansion is a key element for there growth.
Pharmaceutical Marketing Translation
Accurate translation is especially important in the company’s marketing strategies. Some of the items that a pharmaceutical – or any company for that matter – translate are packaging, labeling, print ads, commercials, and other marketing materials.
There had been too many instances of companies – both big and those that are just starting – making embarrassing marketing translation mistakes, both in the language and the culture. An example is the attention The Dairy Association got because of mistranslation. Their very popular and successful slogan “Got Milk” was mistranslated in the initial campaigns in Mexico as “Are You Lactating?” When Colgate invaded the French market for the first time, they did so under the name “Cue”, without knowing that it was a porn magazine.
The effects of incorrect translation could be more damaging when it happens to a pharmaceutical company.
This is because the health and safety of their customers are at stake. Not only do the packaging and advertisements provide the first impression of the products, healthcare workers and consumers rely on the medical products’ labeling and packaging to guide them in choosing the right product, as well as using the products properly, with the right precautions and dosages.
Truly, a small error pharmaceutical marketing translation may lead to injury, and even death. This can cost the company years of legal fees, not to mention bad publicity.
Call Language Direct today for your pharmaceutical marketing translation needs and we will help you hire the best professional translator available.
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